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orthoman
Robinson


Number of posts : 8
Age : 38
Registration date : 2007-10-07

PostSubject: Advertisements   Tue 9 Oct - 7:32

At what point in the game do ads become profitable? At lvl 2 should I seek to have 100% or wait to a point that I have more than one store/factory etc??? mouse
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Gladoor
Navigator
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Number of posts : 223
Age : 63
Registration date : 2006-11-24

PostSubject: Re: Advertisements   Tue 9 Oct - 8:14

In level 2 and higher advertisement is allways profitable.

The question remains how much advertising. That depends on the number of shops you have - you can have 3 shops in higher levels.
You will have notices that the percentages of advertisement are starting cheap (the internet campaign), and are rising in price towards the tv-campaign. If I remember well the newspaper and the radio campaign have the same price for each percentage (twice the dollars, twice the impact for the radio campaign).

So my advice is: In level 2 don't go farther than the posting campaign, but take the radio and posting campaign also, as soon as you have more than 1 shop.

(At the end you will notice that you will have allways 200% advertisement, and because of the increased sales in three shops it's very profitable).
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drooch
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Number of posts : 179
Age : 36
Localisation : Ohio, USA
Registration date : 2007-01-24

PostSubject: Re: Advertisements   Tue 9 Oct - 15:58

I agree with Gladoor on this one.

In level 2 I only used up to posting campaigns and if there was a lot of bad weather I would only use up to Promotional Panels. With only one shop it doesn't make sense to spend a lot for advertising.
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Rivesalte
Little Sailor
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Number of posts : 59
Age : 71
Localisation : netherlands
Registration date : 2007-06-04

PostSubject: Re: Advertisements   Tue 9 Oct - 17:19

To these very correct remarks I will add some data.

campaign................ costs........ level
internet campaign......L$ 100..........11%
promotion panels........L$ 150..........30%
mailing campaign........L$ 200..........19%
posting campaign.......L$ 300.........20%
newapaper campain....L$ 500.........20%
radio campaign......... L$1000.........40%
tv campaign..............L$3000.........60%

You can see that the promotion panels give the same level as the internet and mailing campaign together for half the price, so take at least this one.
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orthoman
Robinson


Number of posts : 8
Age : 38
Registration date : 2007-10-07

PostSubject: Re: Advertisements   Wed 10 Oct - 2:34

Rivesalte wrote:
To these very correct remarks I will add some data.

campaign................ costs........ level
internet campaign......L$ 100..........11%
promotion panels........L$ 150..........30%
mailing campaign........L$ 200..........19%
posting campaign.......L$ 300.........20%
newapaper campain....L$ 500.........20%
radio campaign......... L$1000.........40%
tv campaign..............L$3000.........60%

You can see that the promotion panels give the same level as the internet and mailing campaign together for half the price, so take at least this one.

Thank you all for the comments. Data in this type of game is especially of use.
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La BÍte
Robinson


Number of posts : 7
Age : 44
Registration date : 2007-09-30

PostSubject: Re: Advertisements   Sat 13 Oct - 1:05

I check one thing:
Promotion panel + posting campaign means +50 % for 450
but Internet campaign+promotion panel+mailing campaign means +60% for the same price.
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